Terms of Service
These Terms of Service (“Terms”) govern your access to and use of the website on which these Terms are posted, together with any associated landing pages, application forms, scheduling tools, and communication channels (collectively, the “Site”), as well as any client acquisition services provided by Crestline Partners (“Crestline,” “we,” “our,” or “us”). By accessing or using the Site, submitting an application, scheduling a call, or engaging our services, you agree to be bound by these Terms. If you do not agree to these Terms, you should not access or use the Site or engage our services.
1. Overview of Services
Crestline is a marketing and client acquisition firm that designs and operates prospect generation campaigns for financial professionals and firms, qualifies prospects against criteria established by the client firm, and schedules qualified appointments onto the client's calendar. Our services are marketing services. We are not a registered broker-dealer, placement agent, finder, investment advisor, insurance agency, insurance producer, legal advisor, tax advisor, or financial institution. We do not sell, offer, solicit, or negotiate securities or insurance products, provide investment or product recommendations to consumers, hold client or consumer funds, or receive compensation contingent on the sale of any security, annuity, insurance policy, or other financial product. Our compensation is structured exclusively as fees for attended, qualified appointments and is not contingent upon whether any appointment results in a sale, application, commitment, or transaction.
2. Eligibility and Client Responsibilities
Our services are offered only to businesses and licensed professionals, and only for business purposes. By engaging our services, you represent and warrant that you hold all licenses, registrations, appointments, and authorizations required to conduct the business you intend to conduct with the prospects we introduce, in every jurisdiction in which you intend to conduct it, and that you will maintain them for the duration of the engagement. You are solely responsible for the conduct of every appointment, for any recommendation, product, or advice you provide, for suitability and best-interest determinations, for your own disclosure and recordkeeping obligations, and for compliance with all laws, regulations, and rules applicable to your profession, including those of any broker-dealer, registered investment adviser, insurance carrier, marketing organization, or compliance department with authority over your activities. Crestline does not supervise, review, or take responsibility for what occurs in an appointment.
3. No Investment, Legal, Financial, Tax, or Insurance Advice
Nothing on this Site, and nothing communicated in the course of our services or campaigns, constitutes or should be construed as investment advice, legal advice, financial advice, tax advice, insurance advice, or a recommendation to buy, sell, or hold any security, annuity, insurance product, investment, or financial product. Nothing on this Site constitutes an offer to sell or a solicitation of an offer to buy any security or insurance product. Any such offer, solicitation, recommendation, or sale is the sole responsibility of the licensed professional or firm making it. All users, prospective clients, clients, and consumers are strongly advised to seek independent legal, financial, tax, and accounting counsel before making any investment, insurance, or business decisions.
4. No Guarantee of Results
Crestline does not guarantee any specific business outcome, including any particular appointment volume, show rate, qualification rate, close rate, application, commitment, premium, assets under management, revenue, or return on investment. Outcomes depend on numerous factors outside of our control, including market conditions, advertising platform behavior and policy changes, your qualification criteria, your territory, your pricing, your calendar availability, your responsiveness, your sales process, and your own performance in the appointment. The results, statistics, testimonials, and case studies featured on this Site represent individual client experiences, are shared with permission, have not been independently verified, and are not indicative of typical outcomes. Individual results vary significantly. Prospective clients should not rely on stated results when making business or financial decisions, and should not engage our services with the expectation of any guaranteed outcome.
5. No Client Relationship Without Executed Agreement
Accessing or browsing this Site, submitting an application, scheduling or attending a call, or engaging in any communication with Crestline does not create a client, advisory, fiduciary, agency, or professional relationship between you and Crestline. No such relationship exists unless and until a written Engagement Agreement has been fully executed by both parties. Crestline owes no fiduciary duty to any prospective client, website visitor, consumer, or other third party.
6. Engagement Terms, Fees, and Billing
All client engagements are governed exclusively by a written Engagement Agreement, which defines the scope of services, qualification criteria, appointment volume, pricing, payment terms, and other obligations of the parties. In the event of any conflict between these Terms and an executed Engagement Agreement, the Engagement Agreement shall control with respect to the scope and delivery of services.
Our services are billed on a pay-per-show basis. A fee becomes due for each appointment that meets the qualification criteria set out in your Engagement Agreement and at which the prospect attends. Appointments are typically sold in packages, and fees are payable in advance of delivery unless your Engagement Agreement provides otherwise. An appointment at which the prospect does not attend is not billable. Amounts paid for appointments are non-refundable once an engagement has commenced, because campaign development, advertising expenditure, and internal resources are committed at the outset of an engagement. Where an appointment is not delivered as agreed, your remedy is a credit or replacement appointment as described in Section 7, and not a refund. By engaging our services, you acknowledge and agree to this fee structure.
7. Appointment Qualification, Credits, and Replacements
An appointment is billable when the prospect attends and materially meets the qualification criteria recorded in your Engagement Agreement. If you believe a billed appointment materially failed those criteria, you must notify us in writing within five (5) business days of the scheduled appointment time, identifying the appointment and the specific criterion you believe was not met. We will review the campaign records, qualification responses, scheduling records, and any available recording or transcript, and where the claim is substantiated we will issue a credit or a replacement appointment at our discretion. Determinations are made against the documented criteria and the documented record. Claims submitted after the notice period, claims based on criteria not recorded in the Engagement Agreement, and claims based on the outcome of the appointment rather than the qualification of the prospect are not eligible for credit.
8. Client Obligations Regarding Appointments
You agree to maintain accurate and current calendar availability, to attend scheduled appointments punctually, to provide the contact and connection details required for the appointment to occur, and to respond to scheduling and rescheduling communications within a reasonable time. An appointment at which the prospect attends and you do not is billable. Repeated failure to attend, chronically unavailable calendars, or conduct that damages the reputation of a campaign may result in suspension or termination of the engagement without refund.
9. Prospect Data and Permitted Use
Prospect information provided to you in connection with an appointment is provided for the sole purpose of conducting that appointment and the resulting business relationship. You may not sell, license, transfer, syndicate, or otherwise make that information available to any lead buyer, aggregator, marketplace, or other third party, and you may not use it for any purpose unrelated to the engagement. You are solely responsible for your own communications with prospects, including compliance with the Telephone Consumer Protection Act, federal and state do-not-call requirements, the CAN-SPAM Act, state telemarketing and consumer protection laws, and any applicable carrier, broker-dealer, or compliance department requirements. You are responsible for honoring any opt-out, revocation of consent, or deletion request a prospect directs to you, and for maintaining your own records of those requests.
10. Campaign Materials and Compliance Review
Crestline develops campaign creative, messaging, and landing pages in connection with the engagement. Where your broker-dealer, registered investment adviser, insurance carrier, marketing organization, or compliance department requires review or approval of advertising or communications that reference you or your firm, you are responsible for obtaining that approval before the campaign launches, and you represent that any materials you approve or supply have been cleared through the review process applicable to you. You are responsible for the accuracy of any information about you, your firm, your credentials, or your services that you supply for use in a campaign. Crestline may decline to run, or may withdraw, any campaign or messaging that in our judgment creates legal, regulatory, or platform risk.
11. Use of the Site
You agree to use this Site only for lawful purposes and in accordance with these Terms. You may not use the Site in any way that could damage, disable, overburden, or impair any Crestline server, or interfere with any other party's use of the Site. You may not attempt to gain unauthorized access to any services, user accounts, computer systems, or networks. You may not use any automated system, including bots, scrapers, or crawlers, to access or collect content from the Site without our express written permission.
12. Submissions and User-Provided Content
Any information submitted through the Site — including applications, qualification criteria, firm information, licensing information, or personal information — will be treated in accordance with our Privacy Policy. You acknowledge that submission of information through the internet is not entirely secure and you submit such information at your own risk. By submitting information through the Site or in connection with our services, you represent that you have the right to share such information and that the information is accurate to the best of your knowledge.
13. Intellectual Property
All content on the Site, including text, graphics, logos, images, layout, design elements, data compilations, and software, is the property of Crestline or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, display, create derivative works from, or otherwise exploit any content on this Site without our express written permission. All campaign strategies, creative assets, funnels, scripts, qualification frameworks, templates, and other materials created by Crestline in the course of an engagement remain the intellectual property of Crestline unless explicitly assigned in writing under an Engagement Agreement. You grant Crestline a limited licence to use your name, logo, and firm information for the purpose of operating campaigns on your behalf for the duration of the engagement.
14. Third-Party Links and Services
This Site may contain links to third-party websites, platforms, or services. Crestline is not responsible for the content, privacy practices, terms of service, or security of any third-party sites. We provide these links as a convenience and do not endorse or guarantee any third-party content, products, or services. Your interactions with third-party sites and services are governed by their own terms and policies.
15. Third-Party Service Providers and Platforms
Our services depend on third-party platforms and providers, including advertising platforms, telephony and messaging providers, calendar and CRM systems, and payment processors. Crestline is not responsible for the actions, decisions, policy changes, outages, account restrictions, representations, or omissions of any third party, including advertising platforms that may reject, restrict, or remove campaign assets, or independent service providers who provide their own separate services to the same clients under their own separate agreements. Any services provided by such third parties are their sole responsibility, and any claims arising from those services should be directed to the applicable third party.
16. Disclaimer of Warranties
The Site, its content, and any services provided by Crestline are provided “as is” and “as available” without warranty of any kind, express or implied. Crestline makes no representations or warranties regarding the accuracy, completeness, reliability, availability, or timeliness of the Site or any content or services. To the fullest extent permitted by law, we disclaim all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade. Crestline does not warrant that the Site will be uninterrupted, error-free, or free of harmful components.
17. Limitation of Liability
To the maximum extent permitted by applicable law, Crestline and its members, managers, officers, employees, agents, affiliates, and contractors shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the Site, reliance on any content or information herein, the engagement of our services, any appointment delivered or not delivered, or any actions taken or not taken based on our services, including but not limited to damages for loss of profits, revenue, goodwill, data, business opportunity, or other intangible losses.
This limitation applies regardless of the legal theory under which such liability is asserted, including but not limited to contract, tort, negligence, strict liability, or any other basis, and regardless of whether Crestline has been advised of the possibility of such damages. In no event shall Crestline's total aggregate liability to you for all claims arising from or related to the Site or our services exceed the total fees actually paid by you to Crestline under your Engagement Agreement during the twelve (12) months immediately preceding the event giving rise to the claim, or one thousand dollars ($1,000), whichever is less.
18. Indemnification
You agree to indemnify, defend, and hold harmless Crestline, its members, managers, officers, employees, agents, affiliates, and contractors from and against any and all claims, demands, losses, liabilities, damages, costs, and expenses (including reasonable attorneys' fees and legal costs) arising from or related to: your use of the Site; your violation of these Terms; your violation of any applicable law or regulation, including telemarketing, do-not-call, privacy, advertising, securities, or insurance law; your engagement of our services; your conduct in any appointment; any recommendation, product, or advice you provide to a prospect; your use, retention, or disclosure of prospect information; any materials or claims about you or your firm that you supply or approve for use in a campaign; your business activities or operations; any breach of your Engagement Agreement; or any claim by a third party arising from your conduct or business activities. This indemnification obligation shall survive the termination of these Terms and any Engagement Agreement.
19. Dispute Resolution
Governing Law and Jurisdiction
These Terms, and any dispute, claim, or controversy arising out of or relating to these Terms, the Site, our services, or any Engagement Agreement between the parties (collectively, “Disputes”), shall be governed by and construed in accordance with the laws of the state in which Crestline maintains its principal place of business, without regard to its conflict of law principles. The parties agree to the exclusive jurisdiction of the state and federal courts located in the county and state in which Crestline maintains its principal place of business for the resolution of any Disputes. Each party irrevocably consents to the personal jurisdiction and venue of such courts and waives any objection based on inconvenient forum or lack of jurisdiction.
Pre-Litigation Dispute Resolution
Before initiating any legal proceeding, the complaining party shall first send a written notice of the Dispute to the other party by certified mail or email, describing the nature and basis of the claim and the specific relief sought. The parties shall attempt in good faith to resolve the Dispute through informal negotiation within thirty (30) days of receipt of the notice. If the Dispute is not resolved within that period, either party may initiate legal proceedings in accordance with this Section.
Waiver of Jury Trial
To the fullest extent permitted by applicable law, you and Crestline each knowingly, voluntarily, and irrevocably waive the right to a trial by jury in any legal proceeding arising out of or relating to these Terms, the Site, our services, or any Engagement Agreement between the parties.
No Class or Representative Actions
To the fullest extent permitted by applicable law, all Disputes shall be brought solely in the parties' individual capacities and not as a plaintiff or class member in any purported class action, collective action, representative action, or consolidated proceeding.
Attorneys' Fees, Costs, and Expenses
In any dispute, claim, legal proceeding, or action arising out of or relating to these Terms, the Site, our services, or any Engagement Agreement between the parties, the prevailing party shall be entitled to recover its reasonable attorneys' fees, legal costs, court costs, expert fees, and other expenses incurred in connection with the defense, enforcement, or resolution of such dispute, claim, proceeding, or action. This obligation applies to all stages of a dispute, including pre-litigation negotiations, formal proceedings, appeals, and any efforts to enforce a judgment or order, and shall survive the termination of these Terms and any Engagement Agreement.
20. Electronic Communications
By using the Site, submitting an application, or engaging our services, you consent to receive electronic communications from us, including emails, text messages, and notifications related to your inquiry, application, engagement, or our services. You agree that all communications we provide electronically satisfy any legal requirement that such communications be in writing.
21. Force Majeure
Crestline shall not be liable for any delay or failure to perform any obligation under these Terms or any Engagement Agreement to the extent caused by circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions or orders, regulatory changes, market disruptions, advertising platform outages or policy changes, internet or technology failures, or other events beyond our reasonable control.
22. Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such invalidity, illegality, or unenforceability shall not affect the remaining provisions, which shall remain in full force and effect. The parties agree to replace any invalid or unenforceable provision with a valid and enforceable provision that most closely reflects the original intent.
23. Entire Agreement
These Terms, together with our Privacy Policy and any executed Engagement Agreement, constitute the entire agreement between you and Crestline with respect to the subject matter hereof and supersede all prior or contemporaneous oral or written communications, proposals, and representations with respect to the Site or the services. In the event of any conflict between these Terms and an executed Engagement Agreement, the Engagement Agreement shall control with respect to the scope and delivery of services.
24. Assignment
Crestline may assign or transfer these Terms, and any rights and obligations hereunder, without restriction. You may not assign or transfer these Terms without our prior written consent.
25. Waiver
The failure of Crestline to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver of any provision of these Terms shall be effective only if in writing and signed by Crestline.
26. Changes to These Terms
Crestline reserves the right to update or modify these Terms at any time without prior notice. The updated Terms will be posted on this page with a revised effective date. Your continued use of the Site or engagement of our services after any changes constitutes your acceptance of the updated Terms. We encourage you to review these Terms periodically.
27. Contact Information
If you have any questions about these Terms, you may contact us as follows:
Crestline Partners
Questions about these Terms may be submitted through the Contact page of our website, or by replying directly to any communication you have received from us.